James (“Jim”) L. Ginter co-leads Mulsanne’s Supply Chain Strategy and Management practice. He was appointed Professor Emeritus at The Ohio State University in June 2003. Prior to that time, he served as the Dean’s Distinguished Professor in the Marketing Faculty of the Max M. Fisher College of Business. Professor Ginter joined the OSU faculty in 1972 after receiving his Ph. D. from Purdue University. He also received the Bachelor of Science in Electrical Engineering and Master of Science in Industrial Administration degrees from Purdue in 1967 and 1968. From 1988 through 1994 Professor Ginter served as chair of the Marketing Department at Ohio State, and from 1996 through 1999 he served as Academic Director of the college’s MBA programs. He continues to teach graduate courses in marketing strategy.
Professor Ginter’s research program has focused on strategic management and on the theoretical development and application of quantitative models for management decisions, in the context of both supply and demand chain systems. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Decision Science, International Journal of Research in Marketing, Journal of Business Research, Strategic Management Journal, Journal of Advertising, California Management Review, and Industrial Marketing Management. He has presented his research throughout the United States, in Europe, and in Australia. In his work with the Supply Chain Management Research Group at Ohio State he has supervised research projects sponsored by IBM, Andersen Consulting, Ernst & Young, Ingram Micro, Cardinal Health, and other organizations.
Jim’s graduate teaching activities have included strategy formulation, marketing strategy, marketing management, marketing models, multivariate statistics, business statistics, and marketing research. He received the College of Business Outstanding Graduate Teaching Award in 1984, 1989, and 2004, and was selected as the Outstanding MBA Elective Course Professor in 2003. The James L. Ginter MBA Marketing Elective Teaching Award was established in his name, upon his retirement in June, 2003.
Professor Ginter has served as a consultant to several organizations on a wide variety of research and management problems. He began his consulting work with a number of research firms in the design, analysis, and technical management of large scale research projects to support the U. S. Department of Defense recruiting and advertising efforts for the All-Volunteer Force. He subsequently provided expertise in damage calculations and relevant market definition for litigation. More recently, he has worked with a number of corporations in the development of strategic plans, evaluation and negotiation of acquisitions, and performance evaluation. For ten years he served as a Director of Medex, Inc. (NASDAQ), and he chaired the executive committee of that $100 million producer of medical equipment. Medex was selected by Forbes as “One of the 200 best small companies in the U. S.” The company was sold to Furon, Inc. in 1997. Professor Ginter also has served on the boards of Sensotec, Inc. (sold to Honeywell in 2003), Portman Equipment Company (sold to Pon in 2003), Prospect Bank (sold to Sky Bank in 2004), The Shepherd Color Company, The Shepherd Chemical Company, Advanced Biological Marketing, and Lutheran Social Services of Central Ohio.